Avon adds Fergie to celebrity fragrance stable

Published: 16-Oct-2009

Avon has announced it has signed Black Eyed Peas frontwoman Fergie to its growing portfolio of celebrities.

Avon has announced it has signed Black Eyed Peas frontwoman Fergie to its growing portfolio of celebrities.

The multi-year deal will see the singer front a women’s fragrance for the brand, which is slated to launch in the US next year, followed by an international roll-out.

Avon already boasts a high profile celebrity portfolio including actors Reese Witherspoon, Patrick Dempsey, Courteney Cox and Salma Hayek, and singer Jennifer Hudson.

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