International direct seller of beauty products Avon has joined forces with Christian Lacroix and Interparfums, its fragrance licensee, to develop two signature scents, Christian Lacroix Rouge for women and Christian Lacroix Noir for men. Both are set to release this September, making their debut appearance on the UK market. The move highlights Avon's desire to offer a larger portfolio of prestige fragrance.
Created by IFF, Christian Lacroix Rouge is a floral chypre comprising a head of wild red peony and citrus accents following through to a heart of modern floral notes. The base is a combination of cashmere woods, patchouli and musks. Christian Lacroix Noir is a fougere with a head of ginger and saffron, a heart of cardamom, textured orris and a base of cedarwood and vetiver. Both are to retail at £18.
Both partners expressed their satisfaction with the deal. Mr Lacroix explained: “By partnering with Avon, the company whose heritage is a virtual celebration of women, I can connect with women everywhere,” while senior vice president and brand president for Avon Products, Geralyn Brieg, added: “Together, Avon and Christian Lacroix will enhance and realise their respective visions, expanding their objectives of offering inspiring and quality fashion to women everywhere.”