US direct-selling giant, Avon has unveiled a new app that claims to deliver accurate personalised colour matches for all ethnicities and skin tones.
The Personalised Beauty App - hailed as an industry first by the brand - is said to deliver accurate skin tone and colour diagnostics using a phone camera and calibration card, available exclusively to Avon representatives, and is designed to help identify individual skin care and colour needs through the measurement of skin tone.
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