HCT's new stock "Halo" package (pat. pend) was used as this year's Holiday exclusive for the Mark brand of Avon.
This beautiful package consists of a silver vacuum metallised cap and collar with a slanted ABS applicator tip. The lip gloss product is housed in a clear squeezable Surlyn material surrounded by a thick round rim of glass like PMMA material.
Dennis Anderson, Executive VP, HCT NY comments: “This unique lip gloss package was love at first sight by the Mark marketing team. It truly takes lip gloss packaging to the next level”.
Federica Medina, Senior Designer HCT Europe adds: “With the Halo I wanted to create a new form of lipgloss packaging. Something that steered away from the traditional tube shape whilst at the same time, creating a component that had a high end feel and enhanced the formulation colour inside. The Halo is a unique, eyecatching design that can stand up on a dressing table but is portable at the same time”.