Beauty blogs are accelerating the sales of some beauty brands in Russia, according to market analyst Euromonitor. In line with this, local manufacturers are actively hiring bloggers to review their products.
Beauty blogging takes off in Russia
Beauty blogs have been found to accelerate the sales of some beauty brands in Russia
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
Read moreWith Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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