Beauty brand Creightons launches ‘first to market’ sanitising hand moisturiser

By Becky Bargh | Published: 30-Jul-2020

The hand cream is said to kill 99.9% of bacteria and nourish skin

UK-based beauty brand Creightons has launched what it claims is the first sanitising hand moisturiser.

The brand’s Pure Touch Moisturising Hand Cream is said to be biocidal and kill 99.9% of bacteria and viruses, while moisturising and nourishing skin.

The product’s ethanol-free formula is designed not to dry out skin and is said to work instantly, similar to traditional hand sanitisers.

“There was clearly a gap in the market for this product,” said Pippa Clark, Global Sales and Marketing Director at Creightons.

“As more people have used hand washes and sanitisers in response to Covid-19, and wash and apply those sanitants more frequently, skin care was becoming a more prominent issue with the drying effects of alcohol and other ingredients.

“Creightons are first to the retail market with this new innovative product and customers' interest pre-launch has been considerable.”

A patent is currently pending on the new formula.

Martin Stevens, Cerighton’s Technical Director, added: “Creightons prides itself in its technical innovation and laboratory capability.

“On this occasion our chemists set out to find the right combination of materials to optimise biocide effectiveness, and we have found a unique combination where the active ingredients have not been deactivated by the other ingredient materials.

“The cream is substantive to the skin and will continue to have prolonged effect between uses.”

During the coronavirus pandemic, many beauty brands shifted production to making hand sanitisers.

Coty, L’Oréal and Estée Lauder Companies all turned their hand to manufacturing the sought-after products to help fight Covid-19.

Meanwhile, Manchester-based beauty owner The Hut Group donated £10m, to support vulnerable communities and key workers during the UK’s peak.

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