GEORGE HAMMER
Chairman, Urban Retreat Group
George has developed his natural entrepreneurial spirit into a habit of developing untried concepts and brands and making them successful. He opened The Sanctuary, bought Aveda to the UK and was involved with the introduction of Mister Mascara, Ruby and Millie and Tweezerman. He also created Urban Retreat, the world's first super salon, and most recently founded philanthropic beauty brand 'all for eve' for The Eve Appeal in memory of his sister-in-law. "I like to challenge the norm and prove that a thing can be done, despite popular opinion to the contrary. That's what interests me."
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