Pure Beauty

Beauty invests in Italy

Published: 7-Mar-2019

Italian consumers’ passion for beauty means retailers still want to invest in Italy, despite its sluggish economy, as Brenda Dionisi writes

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Considerable investments continue to be made in Italy’s beauty and personal care businesses. Global retailers in the beauty and personal care (BPC) industry continue to eye up what remains one of continental Europe’s largest domestic BPC markets, knowing that consumer demand remains solid.

Retail investment

An important retail opportunity arose in August 2017, when the Italian government approved a bill to boost competition in a variety of sectors, including BPC and the related pharmaceuticals segment. The passage of Italy’s legislative decree, DDL n. 2085-B, has already resulted in the entrance of a key global retailer on Italy’s BPC retail scene: the Nasdaq-quoted global retail chain Walgreens.

Following its acquisition last February of eight stores from the bankrupt Italian para-pharmaceutical retail chain Essere e Benessere, Europe’s largest drugstore chain Walgreens Boots Alliance (WBA) entered the Italian market in 2018, opening its first store in Milan last October, under the name Farmacia e Beauty Boots.

The 200sqm store – offering pharmaceuticals, as well as a range of BPC products – brings for the first time to Italy Boots’

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