Beauty packaging trends from London Packaging Week: craftsmanship, tactile design and the human touch in the age of AI

As modern life becomes saturated with screens and AI, people are also gravitating towards high-quality physical experiences. At London Packaging Week, Cosmetics Business found that in beauty, this is a role that packaging can increasingly play

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From major tech leaders to King Charles III, warnings about the future dangers of artificial intelligence (AI) have come from far and wide over the past week, along with calls to slow down the technology’s development.

Against this context of wider news, it was little wonder that themes celebrating human  craftsmanship, and the knowledge that has been built over generations resonated profoundly as attendees from across the supply chain came together for London Packaging Week on 16-17 September. 

181-year old British papermaker James Cropper, the first manufacturer of coloured paper exclusively premiered its first public screening of the official trailer of its upcoming documentary The Last Mill Standing on its stand during the first day of the show.

The trailer offers a glimpse into a story of generations of specialist skill that continues to transform fibre into paper for leading beauty brands – the company has worked with beauty brands from Lancôme to Lush.

But it also boldly presents the significant challenges of rising costs, global competition and changing market demands for British manufacturing.

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