Beauty, period: The new launch that is helping consumers hack their hormones

Published: 2-Sep-2021
Skin Care

FEWE is said to be the world’s first full cycle-care brand, matching skin care products to each phase of the menstrual cycle

You need to be a subscriber to read this article.
Click here to find out more.

A new skin care range that matches products to different times of a woman’s menstrual cycle is due to launch next week.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 Glinda-approved Wicked: For Good beauty launches

Read more
With the sequel to the box-office smash hit soon returning to cinema, we round up the best Wicked: For Good-inspired beauty collaborations, collections and launches

Trending Articles

  1. Estée Lauder Companies partners with Shopify to elevate customer experience The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
  2. Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
  3. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  4. Longevity dubbed ‘turd of anti-ageing rolled in glitter’ by beauty journalist Nadine Baggott UK beauty journalist Baggott’s comments come amid a boom in longevity science and products, with players such as L’Oréal, Estée Lauder Companies and OneSkin all tapping into the space
  5. The Ordinary tackles ‘misleading’ beauty jargon with The Periodic Fable campaign The Deciem-owned brand’s The Periodic Fable campaign reimagines the periodic table with beauty buzzwords to expose misleading skin care marketing and mistruths placed on products

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 Glinda-approved Wicked: For Good beauty launches

With the sequel to the box-office smash hit soon returning to cinema, we round up the best Wicked: For Good-inspired beauty collaborations, collections and launches
Colour Cosmetics

Tropic Skincare’s Susie Ma and Refy’s Jenna Meek are joining Dragons’ Den as guest dragons

UK beauty business owners Ma and Meek will step into the den in 2026 as they take on guest roles in the upcoming series of BBC television show Dragons’ Den
Body Care

Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators

The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
Skin Care

Longevity dubbed ‘turd of anti-ageing rolled in glitter’ by beauty journalist Nadine Baggott

UK beauty journalist Baggott’s comments come amid a boom in longevity science and products, with players such as L’Oréal, Estée Lauder Companies and OneSkin all tapping into the space
Body Care

The Body Shop opens new tech-driven Oxford Street store as part of transformation plan

The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new kind of experience
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Neutrogena recalls make-up wipes in the US due to bacterial contamination concerns

The Kenvue-owned skin care brand has voluntarily recalled its Makeup Remover Ultra-Soft Cleansing Towelettes in four US states ‘out of an abundance of caution’
Subscribe now