A new beauty app has been developed in the US that allows beauty enthusiasts to create, search for and share their favourite products and tutorials via their iPhones or iPads.
The app, Bellashoot, acts as a virtual hub for members. It features an in-built camera function, which allows users to take product pictures, selfies and create tutorials on the go. It is thought the app will act as a particularly useful tool for beauty bloggers, make-up artists, stylists and brands.
Bellashoot’s co-founder Saje Sandhu said: “Bellashoot’s mission is to innovate and simplify the way women stay on top of the latest in beauty as she goes through her daily life. We see this social application as a necessary component to every women’s beauty vanity and the first place she’ll go to be inspired, learn about products, ask questions and play with various beauty techniques. We are helping women experience beauty in a better way.” Bellashoot is free to dowload via iTunes.