From April, LVMH-owned beauty brand Benefit Cosmetics will be growing its line-up of complexion products with Fake Up, a new line of concealers. Created in response to the brand's finding that a key concern of women who use concealers is product creasing, the new Fake Up is claimed to hide dark circles and diffuse lines while remaining crease-free on the skin with its hydrating formula.
Available in three shades; light, medium and deep, the formula includes a "hydrating ring" which uses vitamin E and apple seed extract for immediate moisturisation. At the core of the formula is the concealer itself, which is said to help conceal dark circles while smoothing the skin and diffusing light.
The formula is promised to keep skin hydrated for six hours, and priced at £18.50.