Rihanna’s Fenty Beauty and Casetify have collaborated on a limited edition mobile phone accessories collection – Fenty Beauty x Casetify – which taps into the “fast-growing wearable beauty tech whitespace”.
The partnership pairs miniature versions of hero skus from the singer’s make-up brand – Gloss Bomb Universal Lip Luminizer and Invisimatte Instant Setting + Blotting Powder – with the technology accessory brand’s hands-free technology.
The 29-piece assortment, including 16 Casetify exclusives, fuses Fenty Beauty’s signature aesthetic across protective cases, MagSafe accessories, straps and charm hooks to transform consumers’ phones into “an all-in-one beauty companion”.
It opens a new beauty vertical for Casetify and a novel technology accessory distribution channel for Fenty Beauty.
The launch is a timely move when beauty-themed phone grips have taken the industry by storm in 2026.
“This collaboration unites Fenty’s ‘Beauty for All’ ethos with Casetify’s ‘Show Your Colours’ platform, turning the daily habit of using phone screens as impromptu mirrors into an intentional vanity routine,” the Casetify team exclusively told Cosmetics Business.
“We focused on true utility over novelty, pairing a sturdy Mirror Case with detachable MagSafe docks for Fenty Beauty's Mini Invisimatte powder and Gloss Bomb.
“It transforms protective hardware into an all-in-one portable system that lets consumers gloss, blot and go on the move.
“This launch captures the fast-growing wearable beauty tech whitespace by merging drop-tested protection with instant cosmetic access.
“By aligning our shared Gen Z and millennial fanbases, we unite two category disruptors around a mutual passion for self-expression.”
Fenty Beauty x Casetify's launch is timely when beauty-themed phone grips have grown in popularity
The Fenty Beauty x Casetify collection comprises On The Go Essentials MagSafe 2-in-1 Holder, rendered in the
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