Benefit’s Bella Donna
The powder is housed in Benefit’s cult cardboard cubes, which have been updated to include a mirror in the lid for easier application.
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Aora makes history as Sephora's first fully plastic-free beauty brand
Read moreThe Mexican-born luxe make-up brand will enter Sephora US on 17 July, making history as the retail giant’s first fully plastic-free beauty brand
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Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before
Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
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Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era