Benefit’s Bella Donna
The powder is housed in Benefit’s cult cardboard cubes, which have been updated to include a mirror in the lid for easier application.
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Colour Cosmetics
Opinion: The digital beauty sampling boom set to take over in 2026
Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains
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Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
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