It Started with a Gift
Ophthalmologist Dr. Michael Brinkenhoff never set out to create a globally viral cosmetics brand. His only aim was to develop a simple lash enhancing formula for his wife, Gayle, to help her feel more beautiful as she faced metastatic breast cancer - a difficult journey that affected the health and appearance of her lashes and, with it, her confidence.
As Gayle began to use Dr. Brinkenhoff’s serum daily, she noticed it was helping to restore the beauty and vitality of her natural lashes. Friends, family and fellow patients noticed too, asking how they could try it themselves. Their response encouraged the Brinkerhoffs to find a way to make the product more widely available as they were inspired to help others feel more beautiful and confident, just as it had helped Gayle.
RevitaLash® Advanced is recognised worldwide, with more than 30 industry awards and 31,000 five-star reviews from loyal consumers
A Tiger by the Tail
Together, Dr. Brinkenhoff and Gayle worked tirelessly to bring their invention to a wider audience, with Gayle naming the product and the company RevitaLash, as a nod to how it revitalized her lashes and with it, her confidence. With no cosmetics background, they invested their savings into developing a company and started producing the product on a larger scale. Knowing how well-received the product had been in their smaller circle, they knew that if they could just get people to try it, they too would experience the benefits of healthier, more beautiful lashes – just like Gayle did. They handed out samples at industry trade shows, and within weeks, demand for RevitaLash Advanced was soaring as women were experiencing the same amazing results Gayle did.
Twenty years on, RevitaLash® Cosmetics is the global leader in the cosmetic lash serum category – a category that did not yet exist in 2006. Its bestselling RevitaLash® Advanced is recognised worldwide, with more than 30 industry awards and 31,000 five-star reviews from loyal consumers.*
I took great care when formulating the original lash serum as it was intended to be used by one of the most beloved people in my life – my wife, Gayle. Safety was paramount – and still is today
A Formula Built on Safety and Care
As the lash serum category has grown, RevitaLash Cosmetics has stood out by focusing on consumer safety, trust and a premium product experience.
Dr. Brinkenhoff explains, “I took great care when formulating the original lash serum as it was intended to be used by one of the most beloved people in my life – my wife, Gayle. Safety was paramount – and still is today. This is why we go above and beyond industry requirements when it comes to product testing. We invest heavily in consumer research studies for our all products, recruiting a wide sample size of subjects to test and verify our product benefits ensuring statistical significance, and we share those results openly.”
Dr. Brinkenhoff continues, “it was important to me that the formula be comprehensive and well-rounded so it could deliver the proper nutrients and healthy support that lashes need to thrive under harsh conditions such as exposure to environmental aggressors, the use of cosmetics, and the changes women experience as they age.”
The Science Behind the Serum
At the heart of RevitaLash Advanced is BioPeptin Complex®, a cosmetic technology designed to condition, strengthen, protect against breakage and improve flexibility and shine. Combined with antioxidants and amino acids in a time-release delivery system, it enhances the beauty and dramatic look of lashes. In an independent consumer study, 94% of users said they experienced improved lash appearance, as well as nourished and healthier lashes (8-week study of 157 participants).
That technology helped RevitaLash Cosmetics become the world’s leading cosmetic eyelash serum brand and paved the way for a wider, results-driven collection of beauty enhancing products.
A Complete Collection
Today, RevitaLash Cosmetics offers products for lashes, brows and hair. Its newest launch, RevitaLash Peptide Complex+, is a revolutionary time-release lash serum made without prostaglandins, created in response to evolving consumer preferences.
This new product joins the worldwide bestseller RevitaLash Advanced, as well as RevitaLash® Advanced Sensitive for sensitive eyes and RevitaLash® Advanced Pro, an exclusive formula for the professional aesthetics channel, in the brand’s full collection of lash serums – offering an option for every consumer preference and need.
The Heart of RevitaLash Cosmetics
“Philanthropy is truly at the heart of the RevitaLash Cosmetics brand. We are very proud of our legacy, and we honour Gayle’s fight and the cause that started it all with ongoing support for global breast cancer initiatives as part of our Eternally Pink® pledge. It is so near and dear to the entire RevitaLash Cosmetics family,” says Dr. Brinkenhoff.
Since 2008, the company’s total impact has surpassed $14 million, directly supporting cancer research, patient care and education through partners including London’s Francis Crick Institute, Future Dreams and The House of Hope in Scotland.
Philanthropy is truly at the heart of the RevitaLash Cosmetics brand. We are very proud of our legacy, and we honour Gayle’s fight and the cause that started it all with ongoing support for global breast cancer initiatives
For its 20th anniversary, RevitaLash Cosmetics has set a new goal: “20 Years. $20 Million. One Mission”, uniting its global community to advance hope in the fight against cancer. What else would you expect from a beauty brand founded on love?
*Aggregate total of all 5-star reviews globally as of 30 September 2025.
Headline figure based on based on 2025 sales of RevitaLash® Advanced, divided by the number of seconds in a year.
