Beyond unisex: The new face of beauty is non-binary

Published: 4-Oct-2023

A new era in marketing has arrived and it's non-binary. Chelsea Mtada, Creative Strategist at global brand experience agency Amplify explores the freedom of this self-defined beauty perspective

You need to be a subscriber to read this article.
Click here to find out more.

The beauty marketing landscape is undergoing a transformative shift. As Gen Z emerges post-pandemic, there's a decisive dismissal of dated beauty norms and the brands that endorse them.

In the 21st century, the definition of beauty is undergoing a monumental shift. Gone are the days when beauty was defined by societal norms and standards that focused on external appearances.

Today, as the world becomes more interconnected and diverse, beauty is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like