Coachella Valley Music & Arts Festival is returning to California – and with it comes several activations from beauty and wellness brands spanning hair, make-up, skin care, tanning and beyond.
The festival, held in Indio, California and located in the Coachella Valley within the Colorado Desert, is taking place over two consecutive weekends (10-12 and 17-19 April) with headline performances from Sabrina Carpenter, Justin Bieber, Karol G, and Anyma and headline sponsorship from the likes of Neutrogena, Wavytalk, and more.
Dubbed by the internet the ‘influencer olympics’, Coachella not only lends itself as an opportunity to get products into the hands of thousands of festival goers, but also to reach global audiences beyond the festival site through activations, photo opportunities and more.
From Rhode to GHD, read on to discover the biggest beauty activations planned for Coachella 2026.
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The best beauty activations at Coachella 2026
Hailey Bieber brings the world of Rhode to Bieberchella
Fresh off the announcement of Rhode’s first collaboration with founder Hailey Bieber’s husband and Coachella headliner, Justin Bieber, the brand is set to host its first event alongside the festival to celebrate the launch of Rhode x The Biebers.
Set to take place on 11 April, the invite-only event, co-sponsored by Sephora, will bring together
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