Boadicea unveils luxury collection

Published: 3-Oct-2013
Fragrance

UK niche fragrance brand Boadicea The Victorious has presented its new collection of ten fragrances – the Gold collection.

The new line is aimed only at the European market and features names inspired by London streets and districts such as Oxford Street and Piccadilly. The scents are available in the company’s usual bottle design of a flattened sphere with an ornate front plaque, and this time come in a gold and cream colourway. They will cost around £380 for 50ml from selected outlets, including Harrods, which will carry part of the collection.

Boadicea The Victorious launched via a worldwide exclusive in Harrods in 2008, followed by Selfridges in 2009. It opened its first stand-alone in 2011 in Kuwait. The brand claims to use as many natural materials as possible and the fragrances are all in pure parfum or edp format. They are produced in Somerset in the UK.

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