New from Bobbi Brown (Estée Lauder Companies) is the Perfectly Defined collection of eye make-up products to "offer women everything they need to create standout eyes". The line includes a gel-pencil eyeliner, a gentle lash curler and a dual-ended mascara, all on counter from April.
Perfectly Defined Gel Eyeliner (£18) is the brand's first retractable pencil and delivers richly pigmented colour, precision lining and 12-hour wear. According to the brand, it is formulated to resist water, sweat and humidity. The liner features a built-in sharpener housed within the end cap. It is available in six shades ranging from Pitch Black to Violet Night.
Limited edition Dual-Ended Mascara: Extreme Party Mascara & No Smudge Mascara (£21) is designed to be layered for a "super bold and long-lasting lash look". The brand recommends applying Extreme Party Mascara first for a false lash effect, followed by No Smudge Mascara, which features a brush that coats individual lashes evenly and precisely from root to tip, with waterproof 10-hour wear. The brand's reactivation technology allows the formula to be reapplied up to four times in a day for added volume without clumping. The mascara is available in the Black shade.
Gentle Curl Eyelash Curler (£18) is specifically designed for large, shallow or almond-shaped eyes. It features a flatter curve, which the brand claims makes it easier to get close to the lash line without pinching the skin.