UK health and beauty retailer Boots has joined TikTok Shop, following hot on the heels of Sephora and Ulta Beauty.
Boots’ TikTok shopfront, which launches on 28 September, will include a curated selection of skin care and beauty products from its own-brand No7 range.
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This will include its No7 Pro Artist make-up line, K-beauty-inspired range Good Intent, and Prime Forever, Boots’ recently launched longevity collection.
The pilot launch will be supported by a live shopping event featuring the products, which will include exclusive launch offers.
Further Boots brands and products are set to launch on the platform in the coming months.
The move, which comes as TikTok reported a 55% increase in live shopping sales, marks “an important step” in reaching new and younger customers.
Paula Bobbett, Chief Digital and Data Officer at Boots, said: “Millions of people are already discovering beauty and skin care products through TikTok and the creators and communities that they trust.
“This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in a way that feels seamless and relevant to their lives.
“This is an important step in creating a more connected Boots shopping experience.
“It brings inspiration and purchase closer together, while giving customers the reassurance that they are buying directly from Boots, who they know and trust.”
Boots has turned to THG Ingenuity to manage its set-up on TikTok Shop, as well as the Live shopping and social commerce fulfilment.
The move comes shortly after Sephora announced it was entering TikTok Shop in the US with a pilot product drop experience.
Ulta Beauty debuted on the platform in March, offering exclusive bundles and early-access moments with brand partners to reach Gen Z.
Emily Caine, Head of Beauty at TikTok Shop, added: “We are delighted to welcome Boots to TikTok Shop.
“The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed.
“Beauty is one of TikTok Shop UK's strongest and fastest-growing categories, and welcoming the UK's most iconic high street beauty destination to our platform takes that to a new level.
“We cannot wait to see them embrace new formats like Live Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers.
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