Profile
Dermaself is an AI Beauty Agent designed for beauty brands and retailers to transform skin analysis into a personalised product discovery experience, both online and in-store.
Starting from a selfie, Dermaself’s AI skin analysis technology evaluates key skin concerns, including acne, wrinkles, dark spots, pores, redness, dryness and loss of firmness. The analysis is then connected directly to the brand or retailer’s product catalogue to deliver personalised skincare recommendations based on each user’s individual skin needs.
At the core of the platform is Dermaself’s proprietary Ingredients Intelligence technology. Rather than recommending products individually, the system analyses cosmetic ingredients and their compatibility to build complete personalised skincare routines. This ingredient-based approach helps users understand not only which products may be suitable for their skin, but also which products can be effectively combined within the same routine.
Dermaself can be integrated across e-commerce, retail and beauty brand activations, creating a consistent omnichannel experience. Online, the technology supports beauty product discovery and e-commerce personalisation, guiding consumers through increasingly complex product catalogues. In-store and at events, AI skin analysis can be accessed through tablets, smart mirrors and connected skin analysis devices, turning the consultation into an interactive beauty experience.
The platform is designed to work with a brand or retailer’s existing product catalogue and can support both plug-and-play integrations and customised projects. This allows beauty companies to use the same technology across different consumer touchpoints while maintaining their own product strategy and brand experience.
Dermaself already works with leading beauty brands and retailers, including Dolce&Gabbana Beauty and OVS, developing AI-powered experiences that bring personalised skin analysis and product recommendations into the customer journey, across both digital and physical touchpoints.
Founded in Italy in 2023 by Elena Setaro and dermatologist Dr. Adele Sparavigna, Dermaself combines technology with more than 30 years of dermatological research and expertise. Its technology has been developed with a strong focus on scientific validation, skin expertise and data privacy, with proprietary innovations including Selfie Colour Normalisation and Selfie Anonymization.
By combining AI skin analysis, skincare ingredient analysis and personalised product recommendations, Dermaself helps beauty brands and retailers move beyond generic product discovery and create more relevant, data-driven and personalised beauty experiences.
