Boots relaunches Essential with new bottle design

Published: 14-Jun-2007
Packaging

Boots has relaunched its Essentials shower gel range using a new custom designed valve dispensing closure from Zeller Plastik UK.

Boots has relaunched its Essentials shower gel range using a new custom designed valve dispensing closure from Zeller Plastik UK.

The closure utilises the standard valve sub-assembly developed by UCP for a number of personal care, food and beverage products during 2005. The centre opening lid acts as a seal whilst the pack is in transit but when used in the shower it snaps into the back of the closure for optimum consumer convenience.

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