Fashion brand Hugo Boss has launched a new collector’s edition of its Boss by Hugo Boss to celebrate the fragrance’s tenth anniversary.
The collector’s edition features the same Boss fragrance housed in a new chrome plated flacon. According to Will Andrews from P&G’s Fragrance Creation Team, the fragrance broke new ground in male fragrance when it launched in 1998, as it marked a move away from the fresh notes that dominated the era, instead focusing on edible notes of apple, cinnamon and vanilla.
“We decided to break new ground by essentially creating a vanilla fragrance for men in a market where fresh fragrances dominated,” said Andrews. “This generous and reassuring smell, reminiscent of childhood memories, was then tempered with a combination of woody notes to product a daring, delicately soft and sensual, yet distinctly masculine scent.”
The brand has also signed a sponsorship deal with the England Cricket Team for its fragrances and skin care lines. To celebrate the sponsorship, P&G Products has created a new fragrance project, The Essence of Cricket.
Inspired by the aromas associated with cricket, the new project features four distinctive essences – wicket green, willow & linseed, cricket gear and Lords changing room, created using Living Headspace technology.
Andrews revealed that the new essences were a focus for future Boss fragrances. “We are actively considering how we could use these essences in upcoming fragrance launches,” he said.
Work on the Boss brand is part of a larger overhaul of P&G’s fragrance portfolio. The manufacturer is also to reassess the Rochas fragrance brand, with new bottle designs and a streamlining of the fragrance line-up.