In a bid to expand its reach beyond Southern Africa Choppies, the Batswana multinational retail conglomerate, has entered into agreement with Ukwala Supermarket, a Kenyan retail chain, to operate ten of its stores across the country.
Choppies revealed in its latest financial statement that one of its key initiatives going forward is to provide a broader product offering including cosmetics. Currently, the retailer stocks brands including Hempz.
The retailer's initial line of business was food-based, selling both wholesale and fresh groceries, however over the years it has diversified into other consumer goods to meet consumer demand.
Tefo Mimi, Trainee Marketing Manager at Choppies, said: "The demand for multiple consumer goods, like electronics, construction materials and drugs is an untapped market, and Choppies is diversifying into this sectors in order to meet the needs of the people we serve now and those we intend to in the long run."
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