Cardi B’s hair care brand, Grow-Good Beauty, has launched in Canada through a direct-to-consumer (D2C) channel.
The expansion comes as the Dominican-inspired hair care brand, founded by the ‘WAP’ rapper in April 2026, enters the “next chapter in the brand’s growth”, according to a statement.
Grow-Good Beauty enters Canada following a strong US debut, which saw the brand’s collection of products sell out three times.
The celebrity-owned hair brand’s product range is inspired by Dominican hair care rituals, reimagining hair care staples through a science-driven approach, and rooted in the rapper’s own hair care journey.
“Bringing Grow-Good to Canada is such an exciting moment for me,” said Cardi B.
“Hair care has always been personal, and I created this brand because I wanted to share products based on the routines that have been part of my own hair journey.
“We have put so much love into these formulas, and I am excited for everyone in Canada to finally experience Grow-Good for themselves.”
The expansion follows Grow-Good Beauty’s entry into physical retailers across the US.
Instead of entering a traditional beauty retailer, Cardi B turned to local, independently owned beauty supply stores to launch her products in Atlanta, Houston, Chicago, New York City and Los Angeles.
With its entry into Canada, Grow-Good Beauty hopes to continue building on its mission of “making effective, science-backed hair care accessible to more consumers while celebrating the cultural traditions and personal rituals that inspired its creation”.
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