Bulgari Parfums has opened a new immersive pop-up at Zurich International Airport, Switzerland.
In partnership with beauty travel retailer Dufry, the Roman luxury house is bringing its Allegra and Le Gemme fragrance collections to the masses.
The digitally-driven pop-up features a dedicated app and on-site Bulgari beauty advisors to help clients style their own Allegra and Le Gemme scents.
Several immersive experiences are also on offer for travellers including mocktails on-site with a take-home recipe and a Dolcetti dessert station.
A large illuminated ‘B’ motif is the pop-up’s main design feature.
Dressed in the same jewel-toned colours favoured by the Italian house, the space gives a nod to its jewellery roots.
The Bulgari Allegra collection was inspired by Italian lifestyles and comprises five eau de parfums: Fiori D’Amore, Riva Solare, Dolce Estasi, Fantasia Veneta and Rock’ N’ Rome.
In order for customers to personalise the five fragrances, the maison has introduced three new essences, which can be added to the core range for a personalised touch.
Said to blend easily into any of the EDP’s the new Allegra Magnifying essenes include: Spettacolore, Baciami and Magnifying Myrrh Essence.
In addition, boxes and ribbons are available for customers in order to personalise their purchases.
Meanwhile, Bulgari’s Le Gemme collection takes its inspiration from Bulgari’s ‘Gems Road’, which expresses the connections between the gemstones of Bulgari’s jewellery creations and the ingredients in its fragrances.
Le Gemme consists of nine scents: Desiria, Tygar, Gyan, Garanat, Onekh, Rubinia, Yasep, Falkar, and Empyr.
The retail space will be open until 26 April.
