Burt's Bees expands further into Europe

Published: 10-Mar-2010

US natural beauty company Burt’s Bees has announced plans to launch its business into mainland Europe this year, following a 40% growth in its UK business last year.


US natural beauty company Burt’s Bees has announced plans to launch its business into mainland Europe this year, following a 40% growth in its UK business last year.

The brand, which is predicted to double in size in the UK over the next 18 months, will be renamed Burt’s Bees Europe Ltd, with general manager, Andrew Dixon becoming md of European operations.

Burt’s Bees launched in France and Germany last month, while its Netherlands debut is expected this month, and a Scandinavian launch is expected mid year.

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