Bvlgari is looking to capture a younger consumer with the launch of the third fragrance from its Omnia fragrance franchise. Omnia Améthyste is a floral fragrance inspired by the semi precious amethyst stone. The scent opens with notes of green sap and pink grapefruit, which blend into the floral heart of iris and Bulgarian rosebud. Heliotrope and solar woods accord create the warm base.
The interlocking flacon plays on the original Omina bottle with a reworked colour sheme featuring shades of indigo, wisteria and purple, which contrast with the silver metal featuring the Bvlgari logo.