By any other name

Published: 3-Feb-2007

Aveda (Estée Lauder) has launched a new fragrance in its Pure Fume line for the first time in four years. Rose Attar is made from the petals of 500 Bulgarian rose petals and will be available in limited quantities, just 3700 bottles, for Valentine’s day.

The fragrance is made from certified organic essential oils sourced from Enio Bonchev Distillery, which is a family run distillery using biodynamic methods.

LAUNCH: UK exclusive to Harrods from February, national roll-out from March

PRICE: £100

Aveda (Estée Lauder) has launched a new fragrance in its Pure Fume line for the first time in four years. Rose Attar is made from the petals of 500 Bulgarian rose petals and will be available in limited quantities, just 3700 bottles, for Valentine’s day.

The fragrance is made from certified organic essential oils sourced from Enio Bonchev Distillery, which is a family run distillery using biodynamic methods.

LAUNCH: UK exclusive to Harrods from February, national roll-out from March

PRICE: £100

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