Byoma is hosting a festive pop-up this weekend with UK beauty retailer Boots.
The Gen Z skin care brand’s Wonderlab immersive will take place at the Truman Brewery in London on Friday 5 and Saturday 6 December.
The pop-up will celebrate skin health and barrier innovation, “bringing to life its clinically proven, dermatologist-approved formulas”.
The space will host interactive zones designed to “educate, engage and delight” this festive season, the company said in a statement.
Visitors will be able to don a lab coat and lab pass to explore Byoma’s full range of products.
This includes discovering the actives behind the brand’s bestsellers, as well as experiencing firsthand the brand’s viral formulations.
Also taking place at the pop-up will be “joyful festive moments” for visitors, including creating bespoke Byoma keychains, and a free Byoma skin care gift.
A Byoma break room will also serve up hot chocolate, while the Memory Lab zone will capture festive portraits.
Tickets to the pop-up cost £5 and are redeemable on Byoma products bought at Boots stores before 14 December, excluding gift sets.