Calvin Klein Fragrances has named singer Rosalía as the face of its new scent range, Euphoria Elixirs.
The extension of the Calvin Klein Euphoria franchise includes three new intense eau de parfums (EDPs).
Spanish singer Rosalía is fronting a campaign for the fragrances that “fuses movement and vivid colour into a captivating exploration of freedom without limits,” said Coty in a statement.
The beauty conglomerate, which owns the licence to Calvin Klein fragrances, said the singer is “known for her genre-defying sound and commanding visual artistry”.
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Plus, Rosalía “channels the fragrances’ modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents”, Coty added.
Vanilla is the central ingredient to Calvin Klein’s Euphoria Elixirs collection, but with three different interpretations.
Solar Elixir is focused on fresh, green beginnings, combining vanilla with mango for “a bright, luminously joyful energy”.
Meanwhile, Magnetic Elixir explores the key ingredient’s vibrant ripeness, layering it with musk “for a soft, intimately romantic warmth”.
Finally, the sun-kissed, dried and toasted warmth of vanilla is brought to life in Bold Elixir, along with oakwood, “for a deeper, more intense impression”.
The premium parfum intense scents, created with perfumers at fragrance houses IFF and dsm-firmenich, have 28% or more ultra-concentrations, marking the highest concentrations in any Calvin Klein fragrance.
Available in 100ml, 50ml, 30ml, and 10ml, the Euphoria Elixir bottles and caps come in magnetic pink, bold purple and solar yellow, with the bright colours reflecting “youthful energy and individuality”.
“The Euphoria Elixirs are full of energy, possibility of expression and versatility,” said Rosalía, who appeared in Calvin Klein underwear adverts last year.
“Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin.
“This reunion with Calvin Klein has been a dream. I love working with teams that are as inspiring and hardworking as them.”
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