Coty’s Calvin Klein stable is set to be the first company to launch a fragrance in cyber space with its latest fragrance duo ckIN2U.
The new fragrance line is billed as the ck one for Generation Y. As Liz Garrett, md Coty Prestige UK explains: “We want today’s young audience to be as excited about the ck franchise as their equivalents in Generation X were in 1994, when we launched ck one. The ck brand is all about capturing the moment and zeitgeist of a particular era.”
Ck IN2U is the first non-unisex fragrance for the ck brand because, as Garrett attests, trends are now more gender specific; men have become more masculine and women more feminine. The women’s scent is a fresh floral with notes of pink grapefruit fizz, Sicilian bergamot and redcurrant leaves at the top, middle notes of sugar orchid and white cactus drying down to a base of neon amber, vanilla soufflé and red cedar. Ck IN2U for him meanwhile, opens with lime gin fizz, pomelo leaves and frosted tangelo, followed by a heart composed of cocoa, pimento and shiso leaves, with cool musks, white cedar and ultra-vetiver at the dry-down.
Launch: UK from April
Prices: £40 for 150ml edt for him and for her, £33 for 100ml, £25 for 50ml