Carolina Herrera Fragrances sponsors E4 reruns
Carolina Herrera Fragrances (Puig) is sponsoring E4 reruns of the last two series of Sex and the City to promote its new scent 212 Sexy. In addition, the company is launching the Carolina Herrera 212 Innovation Awards in the UK to encourage young film-makers. The winner will get to shadow a major UK film director on his or her latest project.