CEW (UK) Beauty Awards shop goes live

Published: 6-Apr-2009

CEW (UK) has partnered with Boots to create its first Beauty Insiders’ online shop to coincide with the annual CEW (UK) Beauty Awards. The shop created by Boots.com features all the short listed finalists from this year’s awards and will also highlight winning brands when the awards are announced later this month.


CEW (UK) has partnered with Boots to create its first Beauty Insiders’ online shop to coincide with the annual CEW (UK) Beauty Awards. The shop created by Boots.com features all the short listed finalists from this year’s awards and will also highlight winning brands when the awards are announced later this month.

Visitors to the site can buy the short listed products as well as read advice and interviews from CEW (UK) members. The Beauty Insiders’ Shop will be open for six months and can be accessed at www.boots.com/cewukbeautyinsidersawards. It will be linked to several key beauty sites to drive traffic, according to CEW (UK). The Boots.com website is said to receive 250,000 visits per week and 200.000 unique hits.

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