Chanel is set to open a new immersive fragrance pop-up in London to celebrate the launch of Chance Eau Splendide, the latest addition to its Chance fragrance collection.
The Chance Street experience will run from 25 April to 5 May at The Dream Factory on Chance Street, Shoreditch, London, UK.
Open to the public with complimentary access, the space is designed to showcase the brand’s playful and spontaneous spirit while offering a multi-sensory introduction to the new fragrance.
The exterior of the building features a bespoke, pop art-inspired mural rendered in the signature purple hue of Eau Splendide.
The custom artwork is said to reflect the dynamic energy of the Chance collection and mirrors the artistic culture of the Shoreditch area.
Inside, visitors can explore the entire Chance fragrance line, Chance, Eau Tendre, Eau Fraîche, Eau Vive, and Eau Splendide at a dedicated fragrance discovery bar.
Interactive elements include a series of games and tactile installations designed to bring the world of Chance to life.
The luxury fashion house said a highlight of the pop-up is the Hall of Mirrors, an installation inspired by the new campaign film for Chance Eau Splendide, directed by Jean-Pierre Jeunet.
The film, starring Belgian singer-songwriter Angèle, sees the new face of the fragrance navigate a fairground-inspired maze, reflecting the whimsical aesthetic replicated within the London space.
Chanel is also offering a paid beauty service as part of the activation.
The Chance Beauty Service (£60 for 75 minutes) includes a one-on-one make-up consultation inspired by five signature Chance looks, each aligned with the personality of the fragrances in the collection.
On 1 May, the pop-up will host an evening event, the Chance Street Soirée, which will feature a live DJ, cocktails, canapés, and a goodie bag.
Tickets are priced at £60 and are redeemable against product purchases during the event.