Charles Worthington introduces at home alternative to salon straightening
Salon At Home franchise to replicate salon treatments
PZ Cussons hair care brand Charles Worthington has launched a semi-permanent at home straightening treatment, which claims to leave hair straighter and smoother for up to 40 days. The Salon At Home Straight & Smooth kit is inspired by Brazilian hair straightening treatments and contains cysteamine, an active ingredient that relaxes curls and waves, ‘re-programming’ the bonds in the hair and preventing frizz and curl even in humid conditions, according to Worthington. It was developed in partnership with Manchester University who tested the treatment on 40,000,000 strands of real hair. The treatment also cuts down the need for hair drying and straightening, as the hair is already straight.
In addition the formula contains sustainably sourced Argan oil, nourishing proteins and vitamin E, which help smooth and soften hair, leaving it looking shiny and manageable.
Priced at £19.99, Straight & Smooth is available in formats for coloured and non-coloured hair and is the first in a series of at home products from the brand. Two other Salon At Home kits - Shine Booster and Strength & Repair – will launch in the coming months.