Charlotte Tilbury has unveiled a star-studded line-up, including US supermodel Jerry Hall, to front two new additions to the Puig-owned make-up brand’s Airbrush Flawless range.
Hall joins US actress Grace Van Patten; models Leni Klum, Duckie Thot, Noor Stars and Song Wenyao; and singers Lola Índigo and Louane in a campaign promoting the brand’s new Airbrush Flawless Blur Loose Powder (£40) and Blush Blur (£35).
The new products are powered by Charlotte Tilbury’s patented AIRtech, which is designed to blur pores, control shine and smooth skin.
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Both products, including an Airbrush Flawless Easy Soft Blur Bronzer + Blusher Brush combo (£39), are available in-store and at charlottetilbury.com.
Inspired by 1990s fashion and beauty editorials, Charlotte Tilbury’s new campaign film sees the ensemble “move through a dynamic world of beauty, artistry and self-expression”.
It aims to showcase “the versatility of Airbrush Flawless across ages, skin tones, styles and generations”, according to a brand statement.
“Darlings, I am thrilled to partner with my dear friend and legendary global icon Jerry Hall for my new Airbrush Flawless campaign,” said Tilbury.
“Jerry is the epitome of timeless glamour; she radiates confidence, individuality and elegance – she is living proof that flawless is a feeling.
“When I launched my game-changing Airbrush Flawless finish powder in 2013, I created something that customers needed: a micro-fine, weightless, hydrating powder that smooths and perfects the look of skin without looking cakey or dry.
“That flawless, poreless finish [that] celebrities became so obsessed with defined what we now know as the airbrush effect – that real-life filter effect that looks as beautiful on the red carpet and HDTV cameras as it does in real life.”
Each ambassador was also chosen because they “bring their own perspective, personality and energy to the campaign”, added the company statement.
Hall, who is also the mother of models Georgia May and Elizabeth Jagger, added: “It has been fabulous working with Charlotte; I had so much fun on set.
“What I love most about this campaign is that it brings together inspiring women from different generations and champions individuality, self-expression and confidence.
“It is a celebration of feeling your very best at every stage of life.
“Charlotte's mission has always been about empowering people and helping them look and feel their best, and to me, that is what beauty is all about.”
Van Patten is best known for her role in a popular television series called Tell Me Lies.
Índigo, a Spanish singer and dancer, released her more recent album La Bruja, La Niña y El Dragón, in January 2026.
Louane, whose real name is Anne Peichert, is a French singer who rose to fame in 2013 as a semi-finalist on the TV show The Voice: la plus belle voix.
The campaign and Airbrush Flawless extension follows Charlotte Tilbury opening the waitlist for its highly-anticipated 2026 beauty advent calendar.
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