China’s home grown cosmetic brands to enjoy revival
The domestic cosmetic industry in China is likely to experience a revival by 2012, according to research by RNCOS. The Indian market research firm says while home grown Chinese brands have in the past played second fiddle to foreign competitors, domestic make-up has enjoyed a recent growth in popularity among Chinese consumers.
The domestic cosmetic industry in China is likely to experience a revival by 2012, according to research by RNCOS. The Indian market research firm says while home grown Chinese brands have in the past played second fiddle to foreign competitors, domestic make-up has enjoyed a recent growth in popularity among Chinese consumers.
Successes cited in RNCOS’s report Cosmetics and Toiletries Market in China include Xiefuchun, a 179-year old brand from Jiangsu Province, which entered into an agreement with Wal-mart in October to sell its products in 150 stores; Kongfengchun, which has opened over 70 stores in Zhejiang Province since 2008; and Beijing-based Miqi, which has enjoyed a strong export market in Japan but is now re-establishing itself in its homeland.
In addition, RNCOS believes the use of organic certification will benefit manufacturers – both domestic and foreign – who adopt the organic route in the Asian market.