Chloé Parfums targets younger demographic with Digital Dream themed pop-up

Published: 27-Mar-2018
Retail

The new campaign from the Coty-owned brand features French actress Ariana Labed as its face and muse

You need to be a subscriber to read this article.
Click here to find out more.

Coty-owned fragrance brand Chloé Parfums has set up a pop-up shop in the centre of the Place du Dôme shopping centre at La Défense in Paris.

The store, which opened from 19 - 25 March and stood at 120sqm, was designed to promote its new

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Kylie Cosmetics makes India debut with Sephora

Read more
The Coty-owned brand worked with House of Beauty, an omnichannel distributor that works to onboard brands in India, to bring her business to the country

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Fragrances that smell like dream destinations are elevating Jo Loves to new heights The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. Klarna launches new shopping app allowing users 'buy now, pay later' via any online retailer The app has been rolled out to UK-based consumers and means users can split the cost even if the store has not officially partnered with the Swedish fintech

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Colour Cosmetics

Kylie Cosmetics makes India debut with Sephora

The Coty-owned brand worked with House of Beauty, an omnichannel distributor that works to onboard brands in India, to bring her business to the country
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Press-on nails: the beauty industry’s unexpected new power player

Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
Finance

Apollo taps former Coty and Holland & Barrett CEOs for advice on THG buyout

Camillo Pane and Tony Buffin are allegedly helping the US buyout firm draw up a firm offer for the health and beauty retailer
Retail

Coty creates gamified metaverse space to upskill staff

Coty staff will be trained to use the space using a ‘phygital reward system’, based on item collection, location exploration and quests
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Anything but vanilla: Barbiecore frenzy signals end of clean girl beauty

The Barbiecore aesthetic continues to grip the beauty industry in 2023. Cosmetics Business takes a look its namesake inspiration and why hot pink is here to stay
Hair Care

Kim Kardashian files beauty brand trademark under daughter North West's name

The upcoming beauty brand will reportedly sell skin and body care products, along with hair care, make-up and fragrances
Hair Care

Wella Company appoints Frank Smalla to newly created CFO/COO role

Wella Company created the new position to accelerate the business’ growth, as it seeks to expand its product portfolio and launch into new markets
Subscribe now