Marc Jacobs to Kim Kardashian: Biggest beauty launches to come in 2026

By Lynsey Barber | Published: 17-Mar-2026
Finance Retail Finished Product

Cosmetics Business rounds up everything we know so far about the big beauty brand launches expected this year, from Marc Jacobs and Kim Kardashian’s Skims Beauty, to Jacquemus and Gap

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Several highly-anticipated beauty brand launches are slated for 2026. From a revival of Marc Jacobs Beauty by Coty, to French fashion house Jacquemus’ first-ever beauty collection, which is being brought to life by giant L’Oréal.

Plus, after closing her beauty line SKKN last year, Kim Kardashian has a reimagined version of it in the works under her brand Skims.

Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.

Below, Cosmetics Business rounds-up everything we know so far about beauty’s biggest brand launches of 2026 and what is to come.

Marc Jacobs Beauty

Marc Jacobs Beauty first launched in 2013 but was discontinued in 2021 by Kendo – the brand incubator owned by LVMH – causing outcry among the collection’s fans.

But a comeback of the US fashion brand’s beauty line was then teased by Coty in 2023, after Marc Jacobs struck a deal with the giant, which also owns Kylie Jenner’s Kylie Cosmetics and Rimmel London.

At the time, Coty said that relaunch would come in two-or-three years.

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