Having worked for a slew of major hair care players including Denman and Alberto Culver, as well as developing the Tresemmé brand, Chris Burridge joined Philip Kingsley last year as Managing Director. Having become a ‘real fan’ of the brand after heading up its expansion while Alberto Culver owned the Kinglsey licence, Burridge talks to CosmeticNews about his plans to build on the brand’s long standing heritage.
How was 2012 for Philip Kingsley?I only joined the Philip Kingsley brand mid-year, yet jumped at the chance as no other brand has the trichology heritage and expertise. It was an exciting year with me joining the team and seeing the latent potential. We built on the momentum and were very pleased to post a 28% sales growth for the year.
What are the key trends in hair care at the moment?The best of science and nature is our ethos, while performance is our key attribute and criteria for product development. Some of our formulations such as Elasticizer are now 35 years old; it was developed for Audrey Hepburn while [she was] filming Breakfast at Tiffany’s. It is still a hero formula as the first and still the best performing pre-shampoo treatment cream, and a classic that can’t be improved.
Do you see a move away from hair care towards scalp care?Absolutely. Our products are designed and created by trichologists so scalp care is at the root of what we do, and we then deal with textures for our shampoos and conditioners for optimum total hair care.
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