L’Oréal sales grew 4% to €44bn last year, in what the beauty giant described as an “improving beauty market”.
Operating profit was up 2.4% to €8.89bn in the year to 31 December 2025.
Growth was led by the group’s professional products division, which includes Kérastase and Redken, and the company noted a strong recovery in the second half of the year in the US and China.
L’Oréal’s professional products division grew 7.6% on a like-for-like basis in the fourth quarter and 7.5% across the year, with sales surpassing €5bn for the first time.
Kérastase recorded “remarkable” double-digit growth driven by the launch of Gloss Absolu, the division’s biggest-ever launch.
The addition of Color Wow, which L’Oréal acquired last year, “brings increased firepower in the fast-accelerating styling segment and will open significant opportunities for international expansion”, the company said in a statement.
The group’s consumer products business grew 4.8% in Q4 and 3.5% over the year.
Acceleration in the second half of the year reflected a “step-up in innovation”, particularly in hair care and make-up.
Hair care was the single biggest contributor, with sales growth in the double digits, driven by the ongoing success of L’Oréal Paris Glycolic Gloss and the launch of Garnier Fructis Curl Method.
L’Oréal Luxe grew 4.5% in Q4 and 2.8% over the year, despite travel retail in Asia remaining “challenging”.
Fragrances remained a ”powerful growth engine” with blockbuster launches including Yves Saint Laurent Libre and MYSLF, Prada Paradigme, and Miu Miu Miutine.
Double-digit growth of its Fragrance Collections was driven by “exceptional results” from Aesop and Margiela.
Meanwhile, in the dermatological beauty division, sales soared 11.5% in the final quarter and 5.5% over the year.
This was driven by the gradual alignment of sell-in and sell-out, as well as the “progressive turnaround” of derm-led skin care brand CeraVe, which included breaking into hair care, along with strong momentum in emerging markets.
La Roche-Posay, however, remained the number one growth contributor, significantly outpacing the market, driven by the skin care brand’s Cicaplast franchise and the continued success of anti-pigmentation technology Melasyl.
Sales of premium skin care brand Skinceuticals surpassed €1bn, driven by new innovations P-Tiox and AGE interrupter.
The South Asia Pacific, Middle East, North Africa and Sub-Saharan Africa region (SAPMENA – SSA) experienced the strongest growth, with like-for-like sales up 10.9%.
Sales in Latin America and Europe grew 8.3% and 4.4% respectively, while North America was up 3.4%, and North Asia was largely flat.
“2025 was a defining year for L’Oréal: we delivered strong results regardless of the context, while profoundly transforming the Group,” said Nicolas Hieronimus, CEO of L'Oréal.
“As we had promised, organic top-line growth accelerated quarter after quarter, boosted by the step-up in our launch plan and supported by a gradually improving beauty market.
“At +4%1, L’Oréal grew once again ahead of the market; a key highlight was the strong second-half recovery in our two largest countries, the US and China, while we continued our emerging [market] conquest.
“We delivered another year of record gross and operating margins as our focus on efficiency gains allowed us to offset adverse currency and tariff trends.”
Last year, L’Oréal embarked on its “most strategic and transformational M&A offensive to date”, said Hieronimus.
“Kering Beauté will further bolster our leadership in luxury beauty, adding highly desirable brands with significant growth potential,” he said.
“The increase in our stake in Galderma will allow L’Oréal to take part in the fast-growing market of aesthetics, a key adjacency to our beauty business.
“This transformation opens new growth opportunities, and we are set up for further acceleration.
“In 2026, despite the macro uncertainties, we are optimistic about the outlook for the global beauty market, and confident in our ability to keep outperforming it thanks to L’Oréal’s multi-division category strategy and to achieve another year of growth in sales and profit.”