The beauty industry, like Father Christmas and his elves, has been working away all year to ensure consumers have the most innovative gifts on the market come December – and Cosmetics Business has had the chance to peek under the tree.
From the traditional calendars, beauty routines, super-sized sets and sea horse adoptions, below is a round-up of 2017’s biggest festival beauty product trends:
On the first day of Christmas
Harrods' beauty advent calender (£250)
The beauty industry’s take on the advent calendar has been in vogue for some years now and 2017 is no exception. While retailers like Liberty London, Selfridges, Harrods and Holland & Barrett have created calendars using iconic and new brands, a plethora of companies are taking the opportunity to showcase their own collections.
Jo Malone, Kiehl’s and Clarins are just a few that are making the most of the seasonal trend and parent
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- Companies:
- L'Oreal
- Estée Lauder Companies
- Aromatherapy Associates
- Selfridges
- Harrods
- Beauty Kitchen
- Bulldog Skincare
