Pout has signed a recapitalisation deal with US based private equity fund Catterton Partners in a bid to provide additional funds for growth and general operating costs. The value of the transaction was not disclosed.
Following this deal, control of Pout's operations (product development, manufacturing, distribution and marketing) will fall to Chrysallis - a portfolio company of Catterton Partners. Founders Emily Cohen, Chantal Laren and Anna Singh will continue to guide the company, concentrating on Pout's brand image and overall vision for the brand.
“Pout's loyal following and strong brand awareness is a testament to the creativity and business savvy of its founders,” said Melisse Shaban, ceo of Chysallis. “ Pout is a solid fit with our current portfolio of innovative beauty brands and we are extremely excited to partner with the Pout team to build on the company's success.”
Pout products are sold in more than 450 department stores and boutiques worldwide, including Sephora, Limited's Victoria's Secret and Harvey Nichols. The brand's most successful markets include the UK, Canada, the US, Australia and the Middle East.