Clinique's (Estée Lauder Companies) new Cheek Pop blush has been designed to impart a natural look with no trace of powder or buildup on cheeks. The silky formula achieves vibrant, long-lasting colour with no streaks, described by the brand as "a modern approach to vibrant, playful colour".
Developed with patented technology, Cheek Pop's formula begins as a smooth liquid which is then transformed through a slow baking process into a distinct powder feel that is lightweight in texture and smooth to the touch. "Perfect for achieving a healthy, 'just-pinched' look, Cheek Pop's modern formula provides sheer coverage with vibrant colour. For juicy, buildable colour, a few extra strokes will do the trick for cheeks that really pop," says the brand.
Presented in a clear compact, the dome-shaped powder is embossed with a gerber daisy design. The range is available in four shades: Ginger Pop, Peach Pop, Berry Pop and Plum Pop. Cheek Pop is available exclusively online from 1 March, and at Clinique counters nationwide from 21 March, priced at £16.50.