Specialty chemicals supplier Cognis has opened a liaison office in Mumbai, with the aim of strengthening relationships, identifying new business and promoting the brand in local markets.
Cognis say that the decision to locate in India reflects the success significant growth it has achieved in the country in recent years.
“Cognis wants a local presence in one of the world’s most important emerging markets,” commented Goutam Bhattacharya, head of liaison office India. “The liaison office will help us to understand the Indian market even better, and anticipate developments there at an earlier stage. The direct accessibility will further enhance our customers’ confidence and help us give them the competitive edge they need to succeed – and of course, enable us to grow our business in India.”
The company’s sales activities in India will continue to be carried out by its local distributors and international key account managers supporting with their expertise from abroad on a regular basis.