Italian beauty brand Collistar has announced a number of new enterprises as part of its plans to gain a wider presence on the global cosmetics market. The Collistar brand, not satisfied with its availability on land, will soon also be sold in the air and at sea.
After launching in Hong Kong in May this year, the company is set to enter Romania this month exclusively with Sephora and by the end of the year will be firmly established at 11 of its outlets. The company has plans to further its distribution in Turkey from September.
Meanwhile, after making its debut on the duty free market at the start of 2007, Collistar products are available at most of Italy's main airports and on Alitalia flights. The brand will also be present on Costa Crociere and MCS cruises within the year.
In Spain it is gaining a more attractive in-store presence with new make-up counters in two stores in Cartagena and Madrid with plans for three more and ten in other countries.