The Red Tree Consultancy

One Alfred Place
1 Alfred Place
United Kingdom

+44 (0) 844 858 8860



The Red Tree is the UK’s leading international beauty brand consultancy and a powerhouse of ideas, insight and inspiration. With a high level of beauty experience and a global client list of major corporates, private equity houses and well-funded start-ups, The Red Tree is the go-to-company for vision, strategy, action and implementation


We Build Beauty Brands

Strategic consultancy

With a deep understanding of every beauty category, our highly experienced team create and implement long term vision and strategy, develop new brands from concept to launch, plan and execute market entry strategies and conduct commercial due diligence.

Country management

The Red Tree knows the beauty industry inside out and partners international brands as their UK Country Manager. We provide business development and account management, implement marketing and commercial activity and quickly become the brand’s dedicated partner in the UK and Europe.

We manage some of the best brands around and have listed client brands in Space NK, Harvey Nichols, Harrods, Net-a-Porter, John Lewis, Selfridges, Marks & Spencer, The Hut Group, Feelunique, Boots, Superdrug, Cult Beauty and QVC.

Why work with us?

  • We contribute to our client’s success
  • Established in 2010, The Red Tree is uniquely positioned to deliver results
  • Our high calibre team has an in-depth knowledge of the world’s most competitive beauty markets and with over 70% of our business generated from international clients, we have an unparalleled global perspective
  • Our clients benefit from our extensive network of beauty industry contacts—from retailers and agencies to investors and manufacturers
  • We build long-term relationships with our clients and for many we become an integral part of their business.

Our clients have included

Case studies

We have worked with many great clients. Please take a look at a selection of our case studies.


Our unique questionnaire allows you to understand your brand's strengths and weaknesses in 7 key building blocks crucial to brand success. Easily completed in 25 minutes via our online platform, feedback is immediate.

Once complete your unique RaceFit Report is instantly generated, ready for download and full of expert industry advice and guidance.

The Beauty Accelerator

The Red Tree and SFC Capital, a leader in the UK’s early stage investment world, are delighted to announce the launch of The Beauty Accelerator a joint initiative that will see one emerging independent beauty brand receive £150,000 investment plus the knowledge and expertise of The Red Tree applied over 12 months to take the brand to its next stage and beyond.

Applications open on Monday 24 August and the final will be held on Wednesday 21 October and Thursday 22 October.

Further details can be found at


The latest from The Red Tree. See all articles.


We are delighted to announce that The Red Tree will be hosting an insightful webinar on building a brand with purpose. Join us on Thursday 29th of April at 4pm BST as we delve into social and environmental impact and how beauty brands are embedding purpose into their business models.

Register for the event here.

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