The Red Tree Consultancy

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled global perspective, and manage some of the best brands around. Making the complex simple: We understand the beauty business intimately and reach the heart of a client’s problem quickly. Unique in our approach, insight, and creativity, we deliver solutions that make a difference.

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We grow beauty brands.

The Red Tree is the go-to-company for vision, strategy, action and implementation.


With a focus on achieving your business objectives, we create comprehensive strategies that articulate your brand’s vision.


Our culture of excellence, and our ability to make things happen, brings to life new thinking and the development of new products.


We build long term client relationships and work collaboratively to nurture and grow your beauty business.

Country management

Our unique Country Management Programme helps brands internationalise their business at a lower cost and with greater control than the classic distribution model. We provide business development and account management, implement marketing and commercial activities and quickly become the brand’s dedicated partner in the UK and Europe. We manage some of the best brands around and have listed client brands in Space NK, Harvey Nichols, Harrods, Net-a-Porter, John Lewis, Selfridges, Marks & Spencer, Douglas, Skins Cosmetics, The Hut Group, Sephora, Boots, Superdrug, Cult Beauty and QVC.

The Red Tree Consultancy

Why work with us?

  • Deeply rooted in the business of beauty.
  • The go‑to company for vision, strategy, action, and implementation.
  • Thought leaders at the cutting edge of knowledge, providing insights for our clients and the industry.
  • An unrivalled breadth of services with deep expertise across all categories of beauty, from mass to super luxury.
  • Building long-term relationships with our clients to become an integral and trusted part of their business.
  • A relentless drive to do better by constantly learning and improving the value we add to our clients.
  • We go over and above our clients' needs by treating our clients' brands as if they are our own.
  • The Red Tree has a proven track record in building businesses, brands, and people.
  • 12 team members with over 100 years of combined experience.
  • An unrivalled breadth of services with deep expertise across all categories of

Our clients have included:

The Red Tree Consultancy

Case studies

We have worked with many great clients. Please take a look at a selection of our case studies.


Our unique questionnaire allows you to quickly review the 7 building blocks crucial to brand success. Completed in 25 minutes via our online platform, feedback is immediate. Your unique RaceFit™ Report is instantly generated, full of expert industry advice and guidance, ready for you to download and review.

Further details can be found on our website

The Beauty Accelerator™ – A joint initiative between The Red Tree and SFC Capital

The winner of The Beauty Accelerator™️ will receive £250,000 equity investment from SFC Capital plus the knowledge and expertise of The Red Tree applied over 12 months. This may include working with The Red Tree’s team for strategic guidance, access to a global network of suppliers and the benefits of long-standing relationships with retailers. Sign up to receive a notification when applications open. Further details can be found on our website.


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