Something magical is happening on the Cornelius stand at SCS Formulate this year. This speciality chemical distributor has long been recognised by its innovative approach to the marketing and promotion of products from the leading world manufacturers that the company distributes in their operational markets. We asked Joanne Johnson, Cornelius Head of Life Sciences UK, why she believes SCS Formulate 2012 will be the most exciting yet for Cornelius Group:
"Alongside the usual array of exciting new product launches, the on hand technical expertise of Cornelius Personal Care team and the innovative formulations and advice available from Cornelius Technical Quality & Regulatory department, we have something very exciting planned at our stand this year. I can't reveal more at this moment in time - but it promises to be utterly spellbinding! We have an extensive range of innovative personal care ingredients, and we feel the "Add A Little Magic With Cornelius" concept of Cornelius at SCS Formulate 2012 would help the exhibition visitors to learn more - and have fun too!" Joanne confirmed that the distributor would be featuring its product portfolio under the titles of:
- Hair Styling: Holds like magic
- Skin Care: Works like magic
- Colour: Looks like magic
- Textures: Feels like magic
- Sun Care: Protects like magic
- Toiletries: Cleans like magic
For more details and to look out for the reveal of the Cornelius magic ingredient stand 403 at SCS 2012 visit www.cornelius.co.uk